The close collaboration between the departments involved in this major concentrates on teaching and research that are both empirical and international in their outlook. Marketing kann in insgesamt 77 Städten studiert werden, u.a. Kumar, V., and Werner Reinartz (2016), “Creating Enduring Customer Value,” Journal of Marketing, 80 (6), 36–68. Reinartz, Werner J. Potential Negative Consequences of Ad Volume and Timing,” Journal of Marketing Research, 56 (1), 57–75. This includes the "semester ticket" for public transportation throughout Cologne's home state of North Rhine- Westphalia. Welcome to Studium Sofia. We look forward to receiving your application! Beratungsangebote, Berücksichtigung in den jeweiligen Studien- und Prüfungsordnungen, … Bruce, Norris I., Maren Becker, and Werner Reinartz (2020), “Communicating Brands in Television Advertising,” Journal of Marketing Research, 57 (2), 236–256. We are currently revising the following contents. Um Dein Marketing Management Studium aufnehmen zu können, benötigst Du das Abitur, die Fachgebundene Hochschulreife oder die Fachhochschulreife. TOP 10 BESTBEZAHLTE JOBS - Das sind die bestbezahlten Berufe mit Ausbildung & Studium - Duration: 11:40. Welcome to Studium Sofia. The admission requirements must be fulfilled until the application deadline: At least 78 ECTS credits in the field of Business Administration and Economics. Professor Schroiff will be teaching the new master course 'Consumer Centric New Product Development' as of summer semester 2021. In general, the courses are from topics in Natural Sciences. Fischer, Marc, Hyun S. Shin, and Dominique M. Hanssens (2016), “Brand Performance Volatility from Marketing Spending,” Management Science, 62 (1), 197–215. Demand is high in all industry sectors for well-trained specialists who can take on this essential management role. Welcome to Studium Sofia. Please note, you have to document your education in detail. Centrally located in the MediaPark, our Cologne campus offers a cosmopolitan atmosphere where you’ll study alongside a large contingent of international students. Current changes with regard to the Corona Pandemic are summarised here. 3 Pages: 12 year: 2014/2015. The M.Sc. Unten stehende 16 Marketing Master Studiengänge werden in Köln angeboten: Master Marketing (Fachrichtung) | Marketing bezeichnet einerseits, im Sinne der Absatzwirtschaft, jenen Bereich eines Unternehmens, dessen Aufgabe die Vermarktung der Produkte oder … The distribution of the points can be seen in this PDF-file and in the admission regulations. So, with us, you can invest in an excellent education - and your future - without paying a fortune. Please Note. Information on the application Created: 31. Documents Group New feature; Students . of this at least 48 ECTS credits in Business Administration, of this at least 18 ECTS credits in Economics, At least 15 ECTS credits in Statistics and/or Mathematics (methodological expertise only, no user expertise). With the double master's degree in Major Marketing, you can earn a degree from Aalto University or the Indian Institute of Management Ahmedabad parallel to your studies in Cologne. 12. July 2015, changed: 29. The submission of the test is not mandatory, but highly recommended. Hauptstraße 119 a, Köln, Deutschland . Students who did not obtain their bachelor’s degree in Germany have to apply additionally via uni-assist. In traditional outbound marketing, a company solicits buyers for its products or services through aggressive ('hard') sales and advertising. Top marketeers learn how to conduct thorough market research and identify new trends or ideas that grow sales or enhance product distribution. The English-language Digital Management (M.A.) Bruno, Hernán A., Javier Cebollada, and Pradeep K. Chintagunta (2018), “Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior,” Marketing Science, 37 (4), 631–648. Dann empfiehlt Dir die Rheinische Fachhochschule Köln ihren 6-semestrigen Bachelor Studiengang Media and Marketing Management (B.A.). Lobschat, Lara, Ernst C. Osinga, and Werner J. Reinartz (2017), “What Happens Online Stays Online? Click here to get to the Marketing Area Report 2019, Faculty of Management, Economics and Social Sciences, "ZMM" (Center for Brand Management and Marketing), Wirtschafts- und Sozialwissenschaftliche Fakultät, Mathematisch-Naturwissenschaftliche Fakultät. Vorlesungsmitschriften, Vorlesung - - Grundlagen Marketing. We offer a wide training programme in Cologne, with scientific methods and practical relevance combined troughout. A sound knowledge of marketing concepts and methods is crucial for economics students and an indispensable part of any good manager's toolset. On December 1st, Jun.-Prof. Dr. Monika Imschloß has been appointed W2/W3 Professor of Marketing at Leuphana University Lüneburg. Authenticated documents required for the Master's online application portal by the WiSo Faculty: If you are interested in the Double Master's Programme in Business Administration, please check the additional application documents. The module Elective Area covers advanced courses with 12 credit points in total. Please Note. The documents will only be checked if the fee has been paid. Es besteht ebenfalls die Möglichkeit, mit einem Meister Abschluss, einer Qualifikation als Staatlich geprüfter Techniker oder Betriebswirt eine Zusage von den Hochschulen zu erhalten. Experience Marketing & Design; Consumer Behaviour in Tourism & Events; Scientific Research Methods and Thesis. We would like to show you a description here but the site won’t allow us. Sign in Register; Marketing (01124) University; Universität zu Köln; Marketing; Documents Group New feature; Followers . Guest lectures and seminars establish and promote the exchange between companies and students in order to offer you the opportunity to put the specialist knowledge into practice. seminars or practical courses) are creditable. Date Rating. Dazu gehören z.B. New Empirical Generalizations from a Meta-Analysis of the Market Share-Performance Relationship,” Journal of Marketing, 82 (3), 1–24. Klein, Kristina, Franziska Völckner, Hernán A. Bruno, Henrik Sattler, and Pascal Bruno (2019), “Brand Positioning Based on Brand Image–Country Image Fit,” Marketing Science, 38 (3), 516–538. Inbound Marketing, also known as 'permission marketing' or 'content marketing,' is the newest marketing strategy that has arisen with the growth of the internet and social media. You start with the certificate from the last school you graduated from (which entitles you to begin university studies in your home country) and continue up to the current state of progress in your university studies. Where to study Marketing Management? We offer a wide training programme in Cologne, with scientific methods and practical relevance combined troughout. As a student of the WiSo Faculty, you gain from an approach that is based on theory and methods, combining both research and teaching with practical elements. Welcome to the Marketing Area We are dedicated to the current challenges of marketing with focus on the requirements that arise in an increasingly service-oriented society. Created: 11. International Business (Bachelor's program) Our Bachelor's program in International Business prepares students to meet global challenges. This degree course scheme is a full time study program.In the first year the program is organized in blocks of full day courses (subject modules) which run from October to February and from April to July and flexible time-blocks for self-study and self-organized modules.The second year is self-organized and full time. Fischer, Marc (2019), “Managing Advertising Campaigns for New Product Launches: An Application at Mercedes-Benz,” Marketing Science, 38 (2), 343–359. Lectures with exercises (4+2 hpw / 9 cp) and/or courses with a different structure (e.g. Our goal is to create and convey knowledge relevant for management, which in turn leads to better decisions in marketing and transparent economic consequences. The skills acquired in the Marketing degree programme prepare you as a graduate for future management tasks and leadership positions in manufacturing and trading companies in the field of marketing and sales. 5Rules5Hacks - Geschäftskonzepte kurz & knapp 798,357 views 11:40 The marketing major also has excellent ties with numeros companies, economic research institutes and consultancies. So bieten alle Abteilungen Möglichkeiten an, die ein Studium mit Familienaufgaben erleichtern können. NC: 2,0 bis 3,0 / WS: 8 WS mit 2,5 NC bis 8 WS mit 3,6 NC / intern: 2,7 NC mit 2 WS bis 3,1 NC Mögliche Kombinationen der Fächer untereinander beachten ( hier nicht dargestellt) / “-” = Fach wird nicht angeboten / Die Werte beziehen sich auf das letzte Wintersemester 2011/2012 bzw. Understanding Authenticity in TV Advertising,” Journal of Marketing, 83 (1), 24–50. Diese Seite auf Deutsch ansehen. Edeling, Alexander, and Marc Fischer (2016), “Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis,” Journal of Marketing Research, 53 (4), 515–534. Marketing degrees teach students to promote and sell products or services to target customers. Grundlagen des Marketingmanagements: Einführung in Strategie. Book related documents . On StuDocu you find all the study guides, past exams and lecture notes for this course. Local NC (Special selection) Rechtspsychologie [Legal Psychology] Graduate program / Single Subject: Local NC (Special selection) Postgraduate Master‘s degree (fee required) leading to the academic degree “Master of Science”. January 2017, changed: 19. Study Baccalaureate / Bachelor of Media and Marketing Management in Köln - Germany in German for 6 semesters at Rhine Fachhochschule of Cologne Als familiengerechte Hochschule sorgt die KatHO NRW für Rahmenbedingungen, in denen Kindererziehung und Pflege von Angehörigen mit Studium und Beruf zu vereinbaren sind. Prepare a curriculum vitae (CV, in English). This degree course scheme is a full time study program.In the first year the program is organized in blocks of full day courses (subject modules) which run from October to February and from April to July and flexible time-blocks for self-study and self-organized modules.The second year is self-organized and full time. Chae, Inyoung, Hernán A. Bruno, and Fred M. Feinberg (2019), “Wearout or Weariness? Without waiting time and NC in Sofia or Varna study Study in the English language. Registration period will be open from January 11 - 19, 2021, 12:00 pm, Registration period is open from January 11 - 19, 2021, 12:00 pm, Inspection of the exam results of the course "Pricing" (exam dates: December 5, 2019 and February 18, 2020), Inspection of the exam results of the course "Introduction into Marketing" (exam dates: December 7, 2019 and June, 2, 2020), Inspection of the exam results of the course "Sustainability in Marketing and Consumer Behavior" (exam dates May, 19, 2020, and September, 29, 2020), Inspection of the exam results of the course “Brand Management” (exam dates: May 27, 2020 and September 23, 2020). Study places are subsequently allotted according to an applicant’s position on the ranking list. As the University of Cologne is state-funded, there are no tuition fees, just biannual "semester contribution" of slightly more than 250 euros.