Nelle giornate del festival della pubblicità, condotto e seguito online, sono stati inoltre assegnati diversi premi in queste categorie: Rete del decennio. How we use your data. Accedi gratuitamente a Marketing News, Viral Tips & Tricks, Business & Life Hacks ed entra in una community di oltre 70.000 professionisti. Il regista messicano Alejandro González Iñárritu è stato il presidente della giuria. Tieniti aggiornato con Ninja. Cannes lions 2019. McCann New York won for its promotion of Xbox’s new controller, which makes gaming accessible for a wider audience. Awards aside, Cannes felt bigger and more learned than ever this year. Cannes Lions is over for another year. Unlock your creative potential. This means that creative skills are … Stink Studios’ James Britton hopes not, The illustrator’s 26 saucy letters have been immortalised in print, thanks to a glossy hardback book from Counter-Print, Ben & Jerry’s global social mission officer Dave Rapaport talks to Anna Burzlaff, head of cultural insights and strategy agency Truth, about the brand’s approach to activism, and what it takes to make credible change in the world today, Hospitality has been hit hard by the pandemic, but in the midst of increased restrictions restaurateurs are finding creative ways to reach hungry punters at home. Glass – The Lion For Change: Viva La Vulva by AMV BBDO. Entertainment Lions for Music Grand Prix: This is America by Childish Gambino. Another interesting development was the decision to award Wendy’s the Social & Influencer Grand Prix for its insertion into the hugely popular game Fortnite. Radio and Audio Grand Prix: Westworld: The Maze by HBO. Disease Awareness Grand Prix: GSK’s Breath of Life. A whopping 26 Grand Prix awards were handed out across the festival this week – you can read about them all below. Marcel created this campaign for French supermarket Carrefour which brought about real change with its Black Supermarket drive that put pressure on the European Union to change its regulations on organic farming. FCB/Six Toronto looked to reframe the conversation around race, flipping the expression ‘go back to Africa’ on its head and posting a series of stunning photos of the continent with the hashtag #GoBackToAfrica. We take a look at all the Grand Prix winners from this year’s Cannes Lions festival, where Burger King, Nike and the New York Times were the biggest winners. The ad was directly criticised by President Trump and spread far and wide on social media dividing audiences as it went, but the risk has clearly paid off. Riceverai Breaking News, Marketing Insight, Podcast, Tips&Tricks e tanto altro. Brand purpose and serious ideas – which can be seen in both the Nike and New York Times work, if not Burger King – still dominate the awards given out at Cannes Lions, and remained a wide talking point across the festival. More information can be found in our. As we’ve seen over the last few years, purpose seems to be adland’s favourite buzzword and – judging from most of this year’s winners – the main focus for juries as well. Relive Cannes Lions 2019. Gli altri riconoscimenti. Tra le tematiche che hanno interessato maggiormente tutti i lavori, da segnalare anche quest'anno quelle di uguaglianza, inclusione e consapevolezza ambientale. sign in classic talks lions live all campaigns sectors insights: daily inspiration insights: global creativity report insights: opinion & analysis cannes lions 2019… View more Cannes Lions stories. Area 23 received this year’s top prize with its vision for a household device which alerts people with hearing difficulties to potentially dangerous sounds – from a crying baby to a fire alarm or shattering glass. Norwegian clothing brand Carlings and creative agency Virtue Copenhagen took on fast fashion with its adDress the Future – an all-digital clothing collection that can be virtually ‘tried on’. Tra le creatività per il benessere personale, sono state presentate 1.186 progetti provenienti da 52 paesi , a cui sono stati assegnati: 1 Gran Prix, 5 Oro, 10 Argento e 17 Bronzi. Postato da: Redazione il: Maggio 15, 2019 In: In Evidenza, MARKETING, slider. Childish Gambino’s ongoing relationship with director Hiro Murai resulted in a hyper-viral, political music video that was arguably the biggest of the year. Allora registrati e diventa un membro free. See our favourite 2019 photos. Wieden + Kennedy Portland ha vinto il Grand Prix per "Nike Dream Crazy | Colin Kaepernick". More information can be found in our Cookies Policy and Privacy Policy. This campaign by VMLY&R rode on the popularity of video game Fortnite, embedding Wendy’s into the game play to spread a message about the evils of frozen beef. GP agli USA in Social&Influencer con 'Keeping Fortnite fresh' di VMLY&R per Wendy's e in Direct con 'Whopper Detour' di FCB per Burger King. Vince il primo premio e porta a casa il Gran Premio di questa categoria per gli Emirati Arabi Uniti Impact BBDO, Dubai con "The Blank Edition" per il principale quotidiano libanese An-Nahar, pubblicato come forma di protesta contro la situazione politica in Libano. He talks about how his career journey took him from graphic design to tattooing to cake artistry, TfL’s hallowed roundel has been transformed into the iconic PlayStation symbols, as part of a stunt to celebrate the launch of Sony’s latest console, The photographer’s portraits of teenagers, taken after the cancellation of milestone events such as proms and graduations, emphasise the impact of 2020’s summer lockdown, A new illustrated book of classic fairytales uses technology to illuminate gender bias by reversing the gender of the characters and narratives, The author explores the rise of cancel culture in new documentary Offended by Irvine Welsh, where he discusses the threat that the phenomenon poses to the creative industries and why he thinks Trainspotting wouldn’t be published today, The artist and long-time Radiohead collaborator has left his “depressing flyposters” behind in favour of new artworks designed to spread joy in ten cities across the UK, Following the release of her explosive phone-hack series I Hate Suzie, Lucy Prebble talks about her belief that every story benefits from a little drama, and how an ongoing infatuation with tech inspired her to write for video games, Julius Pringles and Colonel Sanders have both been subjected to a shave to celebrate the month-long Movember challenge, As a new exhibition at the Photographers’ Gallery in London brings together over four decades of his work, we speak to photographer Sunil Gupta about how his work straddles the world of activism, documentary and art, Ghanaian visual artist Prince Gyasi creates striking, vivid imagery photographed with an iPhone. Since its first outing in 1954, the Cannes Lions International Festival of Creativity has been bringing the creative communications industry together every year at its one-of-a-kind event in Cannes to learn, network and celebrate. Online Courses from Cannes Lions. This campaign from Sweden-based Forsman & Bodenfors raised awareness about a gender bias in road safety by shining a light on the fact that women are more likely to die in an accident because crash test dummies are male. VMLY&R and Polish newspaper Gazeta.pl teamed up to buy Poland’s longest running and most controversial adult mag, turning its final issue into a powerful platform to discuss why we shouldn’t be objectifying women. Cannes Lions 2019 – Il nostro digest. I presidenti si uniranno ciascuno alla propria giuria ai Lions di Cannes, dove i lavori vincitori saranno premiati ogni sera dal 17 al 21 giugno. Per celebrare l'arte visiva, sono stati inseriti 1.469 progetti provenienti da 65 paesi, con 47 Lions premiati: 1 Grand Prix, 6 Gold, 16 Silver e 24 Bronze Lions. Creative solutions are more effective, creative brands are more successful and creative communications are more impactful. Unsurprisingly, Nike’s controversial campaign starring Colin Kaepernick has scooped up at this year’s awards. Ask if they're crazy enough." LEGGI ANCHE: Cannes Lions 2019: tutti i vincitori e le pubblicità più belle. Che aspetti? Cannes Lions 2019: i migliori spot vincitori appartengono al sociale Sì, c'è un olimpo dorato a cui tutti i team creativi puntano, che seguono e da cui prendono spunti per quei trend che detteranno legge nelle campagne advertising a venire: i Leoni di Cannes, il Festival Internazionale della Creatività in pubblicità. Droga5’s series of five harrowing videos for The New York Times highlight the importance of investigative, well-researched reporting. Il Grand Prix è stato vinto da McCann, Tel Aviv per "ThisAbles" di IKEA: il gigante dell'arredamento ha creato componenti aggiuntivi per i prodotti esistenti per renderli più accessibili alle persone con disabilità. A whopping 26 Grand Prix awards were handed out across the festival this week – you can read about them all below. La 72ª edizione del Festival di Cannes si è svolta a Cannes dal 14 al 25 maggio 2019. Launceston City FC 1-0 Riverside Olympic - Kingborough Lions ...City - 7 de Febrero Emelec - Barcelona Egitto > Premiership 2019 /...30 AC Ajaccio - AS Cannes 15:00 Pieve di Lota - … Certamente il fatto che ai Cannes Lions 2019 si sia fatta notare una sola sigla non è un buon segnale per la creatività italiana. The Palme d'Or went to the South Korean film Parasite, directed by Bong Joon-ho; Bong became the first Korean director to win the award. Can creativity save restaurants from Covid-19? Se vuoi lavorare come Digital Marketing Specialist,... PROVA GRATIS NINJA ACADEMY: per te un corso gratuito e l’accesso alla nostra esclusiva community su FB ☞ clicca qui! Health and Wellness Grand Prix: Ikea’s ThisAbles. Outdoor and Inaugural Entertainment for Sport Grand Prix: Wieden + Kennedy’s Dream Crazy for Nike. In PR trionfa la Germania con 'The Tampon Book' di Sholz&Friends per The Female Company P&G puts focus on reach: It’s a more important measure than spend It signalled how gaming will potentially now become a significant new channel for brands to reach audiences, in increasingly imaginative ways. Glass – The Lion for Change: The Last Ever Issue. In un Festival chiuso dall’assegnazione degli ultimi Grand Prix – Film, Glass, Sustainable Development Goals e Titanium – e dei Premi Speciali, gli USA dominano il medagliere. Rebranding 2020: il meglio dai nuovi look dei brand, Natale 2020: ecco gli spot più coinvolgenti di questo strano anno, Il colosso dell’eCommerce lancia in Italia “Accelera con Amazon”. Commissioned by Johnson & Johnson and directed by Dan Krauss, 5B tells the story of a group of nurses in San Francisco who – unlike most others – refused to stigmatise patients with AIDS from the beginning of the epidemic. Launched at 2019’s Cannes Lions festival, the Global Alliance for Responsible Media marks the first time an alliance that represents all sides of the media industry is forming. Initiative. Usare la creatività per investire nel futuro e nelle nuove tecnologie per rivestire i marchi di una nuova consapevolezza, per guidare il pubblico e raccontare una storia già conosciuta, ma in modo innovativo e di sicuro più green, a partire prima di tutto dagli stessi brand. Irvine Welsh on creativity and cancel culture, Stanley Donwood takes uplifting new artworks to the streets, Logos are losing their taches for Movember, Sunil Gupta on 45 years of making pictures, Immerse yourself in the world of Accidentally Wes Anderson, Creative Collaborators: How Burger King’s award-winning work gets made, Photographer Paul Graham and the Great North Road. Malika Favre’s sexy Kama Sutra alphabet is now available in book form. Print & Publishing Grand Prix: BBDO’s Blank Newspaper. Our website uses cookies to improve your user experience. Rivoluzionati e modificati, ma sempre insostituibili per il comparto pubblicitario: i Cannes Lions saranno anche quest’anno un importante momento di celebrazione e di riflessione sulla creatività a li Discover The Work, the intelligence platform by Cannes Lions. This app lives within WeChatt and was created for GlaxoSmithKline by McCann Shanghai, allowing people to test for the often mistakenly diagnosed chronic obstructive pulmonary disease. Creative Strategy Grand Prix: Volvo’s The E.V.A. Le giurie del 2019 comprendono due nuovi Lions: l’Entertainment Lion for Sport e il Creative Strategy Lions, mentre il Product Design Lion è stato ritirato. Xinmei Liu’s images are inspired by old Chinese propaganda posters, The BakeKing’s hyperrealistic cake creations, Oxford Circus’s tube signs are now PlayStation-themed, Teenagers dress for proms that never happened in Alys Tomlinson’s Lost Summer. Lo spot, la cui prima è stata presentata in occasione dei #CannesLions 2019, non è tanto importante in quanto novità assoluta.P&G ci ha infatti ormai abituato a questo suo linguaggio, ottimamente formalizzato dal punto di vista tecnico. Che aspetti? Swedish fintech company Doconomy picked up the ecommerce award for an innovative payment solution which limits users’ carbon footprints. Creative Effectiveness Grand Prix: Carrefour’s Black Supermarket. La raccolta fondi è organizzata richiedendo agli inserzionisti lo 0,5% della spesa dei loro media ogni volta che in una pubblicità compaiono immagini di animali. Consulente per le aziende alimentari e istituzioni. In … CR talks to him about his unconventional practice and how it helps local children get an education, Hiro Murai’s dream-like vision has produced unforgettable imagery for artists including Childish Gambino and FKA twigs. I Cannes Lions 2019, i premi alle migliori creatività, sono nel loro pieno svolgimento e cominciamo finalmente a conoscere anche i nomi delle prime agenzie vincitrici del Leone d’Oro di questa edizione. Sustainable Development Goals: The Lion’s Share for Mars Australia. Ennesimo riconoscimento della potenza comunicativa di questa campagna, a livello visivo ma anche sociale. Ninja Magazine è una testata registrata presso il Tribunale di Salerno n. 14/08 - Codice ISSN 2704-6656, ll sito utilizza cookie di profilazione di terze parti per proporti messaggi pubblicitari in linea con le tue preferenze e cookie analytics per ottimizzare il sito. Framed to inspire. La giuria ha assegnato 1 Grand Prix, 10 Gold, 20 Silver e 34 Bronze Lions. Award Winners for Cannes Lions International Festival of Creativity in 2019 Brand Experience & Activation Grand Prix: Microsoft Xbox Adaptive Controller. Media Grand Prix: AKQA São Paulo for Nike Air Max. – signals how Cannes Lions is slowly making the full transition from once being the biggest jolly in adland to being a fully grown-up conference event.